How nonprofits are engaging reluctant voters ahead of the presidential election

NYN MEDIA—October 29, 2024—As Election Day looms closer, nonprofits are leveraging resources to galvanize nonpartisan voters in hard to reach communities across New York City.

The GoVoteNYC funder collaborative, hosted at The New York Community Trust, allocates grants to nearly a dozen foundations with strong roots in local communities in an effort to educate and empower low-propensity voters.

“The desire was to focus on neighborhoods where there are trusted community groups who could engage voters in increasing turnout, with a particular focus on low propensity voters,  basically people who don’t vote very often,” said Neill Coleman, director of GoVoteNYC.

Founded in 2021, GoVoteNYC funders have invested nearly $3.5 million in grants and more than $13 million in aligned funding to support nonpartisan voter engagement. In 2021 and 2022, grant organizations contacted nearly 2 million registered voters across five boroughs. These outreach efforts led to higher turnouts among BIPOC voters, of which 37% of those canvassed by GoVoteNYC partners voted, versus 20 percent of those unreached.

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